How Bluefield Research transformed water market insights with Sisense

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How Bluefield Research transformed water market insights with Sisense

At Bluefield Research, we specialize in providing water market data and insights. Historically, we relied on disparate Excel spreadsheets to deliver data to our clients – sharing the spreadsheets directly from our website. This approach presented several challenges regarding security, visualization capabilities, and user-friendliness.

To address these issues, we explored several data visualization platforms, Ultimately we chose Sisense for its robust support system, which has proven invaluable in implementing and refining our platform. This decision has transformed how we deliver value to our clients.

The introduction of our Sisense-powered platform, Data Navigator, has significantly enhanced our Corporate Subscription offerings, driving renewals and providing clients with easy access to actionable water market insights. Today, our platform hosts 75 dashboards covering a broad spectrum of relevant water industry topics, including company strategies, infrastructure projects and funding, market drivers, indicators, and forecasts, as well as utility systems and water-intensive industrial facilities.

[Dashboard displaying U.S. and Canada industrial water forecasts (2024-2030) with charts on OPEX, CAPEX, forecast value, and a map of expenditure by state or province.]

One of the biggest challenges in the water industry is the access and fragmentation of data (the wastewater industry has even more data challenges). At Bluefield, we use a combination of proprietary methodologies, internal datasets, and third-party data (i.e. the U.S. Environmental Protection Agency)  to create cohesive and reliable insights. Our goal is to be the go-to source for water industry data, providing the strategic insights our clients need to support their water market strategies.

Expanding Capabilities with Custom Dashboards and New Data

This year, we took our data platform to the next level. We introduced custom data dashboards, tailored to specific client needs combining their product data with our municipal and industrial water industry projections to help drive their internal strategic planning processes.

We’ve also expanded our platform to include data on macroeconomic indicators (i.e. new housing developments, material prices, storm events) that are not specific to water, but directly influence the water sector.  We have also added data on the Utility workforce in the U.S. and Europe which is a critical challenge as the water industry faces a "silver tsunami" of retirements. 

Broader Reach and Enhanced Analysis

Sisense has also helped us reach new contacts. While we continue to serve C-suite executives (CEOs, CMOs, and CFOs) our platform now also supports business development and marketing teams who leverage our data on utility capital improvement plans to help them identify opportunities on a project, utility, and state level. Additionally, Sisense has streamlined our internal processes, empowering our analysts to uncover insights without relying on cumbersome pivot tables.

Historically, the water industry has struggled to provide meaningful and accessible data. Sisense has helped us overcome this barrier, enabling us to deliver detailed, actionable insights that resonate with our clients. With growing interest in our platform, we’re committed to adding new datasets, making meaningful connections between our data sets, and identifying even better ways that we can support our clients.

At Bluefield Research, we are proud to lead the way in making water market data accessible, insightful, and actionable and we thank Sisense for their support along this journey.

[Headshot of Steph with short dark hair wearing a plaid shirt, smiling at the camera]

Steph Aldock has an extensive background in leading B2B marketing for market research and insight firms. She has over 20 years of experience driving go-to-market strategy across the water, energy, chemical, and technology industries. Prior to Bluefield, Steph served as product marketing director at IHS, leading their platform strategy across industry verticals. Before that, she led all marketing for Emerging Energy Research, a leading market research firm in the renewable energy space. She also worked in Communications and Policy for the Edison Electric Institute in Washington, DC. Steph has a BA in History and Political Science from Macalester College and a Masters in Communications from Johns Hopkins University.