Forum Discussion

aturnermg's avatar
aturnermg
Cloud Apps
10-10-2025

Facebook ThruPlays by Creative ID

Does anyone have any insights into pulling in thruplay video views from Facebook at the Creative AD_ID level? 
I currently only see that metric with Account_ID. I am using Fivetran to transfer data from the channel to Snowflake.

6 Replies

  • DRay's avatar
    DRay
    Sisense Employee

    Hello aturnermg​,

    Thank you for reaching out. I see your question hasn't gotten a response yet, so I'm asking internally to try and get you an answer. 

    • aturnermg's avatar
      aturnermg
      Cloud Apps

      Hi! Two goals using thruplays - 1) Total Views and 2) View Rate (views/impression). We use these metrics (among others) to compare performance between the many creative ads we are utilizing within a campaign. We value thruplays more than the other video view durations b/c of the :15 seconds. 

      We are able to export this reporting by creative AD_ID directly from Facebook, but I am struggling to figure out how to transfer that same level of data into Fivetran.

      • DRay's avatar
        DRay
        Sisense Employee

        Hi aturnermg​,

        I'm not sure about Fivetran, but if the data is in your data source you should be able to bring it into Sisense. 

    • aturnermg's avatar
      aturnermg
      Cloud Apps

      Hi!  I haven't really had a chance to further investigate on my own. 
      I do want to preface that the data is available, just not down to the level I need (creative AD_ID). This is where I need to spend some time researching. Wasn't sure if anyone in the community had any experience with Fivetran.