We just posted a new customer case study to the site, and since it is one of the coolest so far, I wanted to drop a word or two in our blog:
Roy Man, the CTO of saveanalien.com, has strong opinions about web analytics. He is also in the business of saving aliens.
Roy is one of the founders of a virtual alien (pet) site called saveanalien.com. Save an alien has 10 million unique aliens (each alien is one of a kind) and they are all up for adoption. The reason so many aliens are looking for a home is that "a meteor was heading towards their planet. They were going to die in 6 months if we didn't help..."
Aliens are flex clients developed with Ruby on Rails. The whole infrastructure runs on Amazon Web Services (EC2 and S3). The more care and virtual money earned by an alien-adopter, the better off the alien is – in terms of housing, furniture, looks, clothes etc.
In terms of Web Analytics, Roy has strong opinions. "We do the Web Analytics that everyone should do, although most sites don't". The philosophy is to constantly measure the value of each user, understand what they do and know what their lifetime value is. Roy is an avid SiSense Prism user: data is analyzed daily and then sent to company-wide distribution. "Without SiSense I would have needed to develop this myself". If he would have done this rather than use SiSense's common sense approach to business intelligence, he wouldn't have had time to save aliens.