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February 2009 - Posts

  • We're featured by Forrester in their Business Intelligence for a tough economic climate report.

    Forrester research just published a report titled "BI Belt-tightening in a tough economic climate". In it Forrester Analyst Boris Evelson discusses the role of business intelligence in tough economic times.  

            "As an economic downturn becomes a sobering reality, enterprises look for various ways to increase revenues and reduce costs. While overall IT budgets become targets for cost cutting, business intelligence applications and infrastructure need not fall into the same category. Smart information and knowledge management professionals are leveraging BI as a corporate asset to continue to survive, compete and thrive…" 

    There are two takeaway messages:

    1. Don't panic: business intelligence is here to stay

    2. Consider low cost alternatives to complement an existing BI stack 

    One of the low cost alternatives to complement the existing enterprise BI stack is, of course, SiSense. We're very glad to be under Forrester's radar. 

    Evelson's analysis of why small BI vendors are sometimes the better choice goes as follows: 

      "Traditionally, mainstream BI vendors have catered primarily to IT target audiences. Even though these large vendors will disagree with such an IT-centric label, one look at their complex architectures, multiple layers and components, and integration and support requirements, reveals that these are indeed IT tools…. On the other hand, smaller BI vendors… pitch simplicity, flexibility, lower license cost, and little or no reliance on IT". 

    He then lists the key things that small BI vendors need to offer:

    • Data integration function to build an analytical data model
    • Production/operational reporting for pixel perfect mass report distribution
    • Ad hoc query tools for quick answers to business questions
    • OLAP tools, for when business questions are more about the "whys" than the "whats"
    • Dashboards for an interactive, visual UI – not reporting or analytical tool by itself
    • SDKs
     

    Congratulations to the team
    Adi

    Posted Feb 24 2009, 10:37 PM by Adi with no comments
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  • Eating our own dog food

    Working and founding a business intelligence company means that you (a) belong to the analytics-obsessed (b) when obsessively analyzing your own business you begin to eat your own dog-food. This is entirely the case with our AdWords campaigns: we pore over them using our Prism business intelligence software. 

    In 2008, we released our Amazon S3 dashboards, created using SiSense Prism. Now, we're launching pre-packaged reports and dashboards that show how we analyze our AdWords data using SiSense Prism. This time around, we've taken care to package it in a way that is meaningful and useful.  

    Google AdWords have packaged reports and are beginning to allow limited drilldown. But no one can argue they were built for in-depth analysis. Many use Excel for this purpose, but it requires too much effort for anything but the basic drilldown. Other tools have pre-packaged algorithms that aim to replace the human. This is why we just launched our dog food with an AdWords label.  

    Prism for Adwords is a Google AdWords analysis, dashboard and reporting tool, to be used on AdWords raw data. Typically, heavy AdWords users download AdWords raw data and analyze it in other tools, custom or excel. The reason most people use raw AdWords data is that online AdWords reporting and analysis doesn't provide all the comparisons and views that are required to optimize campaigns. One of the main needs is either to calculate custom KPIs (Key Performance Indicators) or to sort and filter keywords across ad groups and campaigns.

    The optimization process makes you invest more in the better performing campaigns and words; it also means that you can adjust keywords, ads and campaigns to seasonal and other patterns. This process is iterative and continous. The better you are at digging into the data, testing hypothesis and acting upon them, the more results you'll have. There is no magic algorithm; it's a human-assisted process. This is why our software doesn't try to do the work for you – it just packs all the indicators in front of you, so you can easily make the right decision.

    We're in private beta. Drop us a line here if you'd like to join.

  • Announcing the winner of the SiSense Dashboard Competition

    Well, back in December we announced the SiSense Dashboard Competition. 

    We're pleased to announce we have a winner: Mahmoud Wardany of Madar Holding in the UAE.

    Here's the winning dashboard: 

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    A few words from our winner about the dashboard and its uses: 

      "The dashboard is used to track orders sent to customers. We deliver thousands of orders a month, in the tens to hundreds of millions of dollars, using an Oracle based ERP. Our CEO is very concerned about the quality of the service to our customers. If we miss a shipment, the team sits on the hot spot. With SiSense, the CEO, from the luxury of his office, can take a look at the orders, by customer name and quantity, and see what's shipped. In our industry support is important and your tool is a great "service support provider"." 

    The competition was judged by Peter Traynor of the DashboardInsight and by Lyndsay Wise of Wise Analytics . Their reasons for selecting the winner were as follows: 

    Lyndsay: "the relevant KPIs in one user interface, making it more effective for end users to get immediate value out of the dashboard. In addition, I find it more intuitive at an initial glance." 

    Peter said "I could see "at a glance" that this dashboard revealed critical data for the supply chain that any manager could quickly understand, drill down into if required, and react to. The data visualization, while not perfect was nonetheless quite effective in its presentation of the salient facts." 

    Thanks again to our judges and kudos to our winner, Mahmoud Wardany. 

    Adi