Hi there and welcome to my AdWords blog.
At
SiSense, one of my major responsibilities is managing SiSense's AdWords
campaigns: counting and managing the leads that come in, optimizing the
copy, placement and conversion of our AdWords efforts.
I
know that many people offer a lot of advice and how to's about AdWords.
But at SiSense, wer'e not just AdWords buffs. We're into the analysis
of data: analysis that can be done by everyone, and that can give you
valuable insights. This is what business intelligence is about. This is
what SiSense is about, and this is what using Prism for AdWords is
about. At SiSense, we're eating our own dog-food, since we began Prism
for AdWords by using our general purpose Business Intelligence software
to analyse and optimize our AdWords.
In 2008, we released
our Amazon S3 dashboards, created using SiSense Prism. Now, we're
launching pre-packaged reports and dashboards that show how we analyze
our AdWords data using SiSense Prism. This time around, we've taken
care to package it in a way that is meaningful and useful.
Google
AdWords have packaged reports and are beginning to allow limited
drilldown. But no one can argue they were built for in-depth analysis.
Many use Excel for this purpose, but it requires too much effort for
anything but the basic drilldown. Other tools have pre-packaged
algorithms that aim to replace the human. This is why we just launched
our dog food with an AdWords label.
Prism for Adwords
is a Google AdWords analysis, dashboard and reporting tool, to be used
on AdWords raw data. Typically, heavy AdWords users download AdWords
raw data and analyze it in other tools, custom or excel. The reason
most people use raw AdWords data is that online AdWords reporting and
analysis doesn't provide all the comparisons and views that are
required to optimize campaigns. One of the main needs is either to
calculate custom KPIs (Key Performance Indicators) or to sort and
filter keywords across ad groups and campaigns.
This
blog is going to talk about Prism for AdWords and tips and ideas on how
to better optimize AdWords. So if you manage AdWords and don' t want to
spend 5% of your AdWords budget on static reports this is the place for
you.
Come join me in the Adwords journey.
Adi
